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Village live Fun & entertainment
Aug 01, 2022
In Wellness Forum
With the cooperation between Douyin and iQiyi, the long and short video war surrounding the "Second Creation" has basically come to an end. On the morning of July 19, Douyin and iQiyi announced at the same time that they will explore the secondary creation and promotion of long video content. iQIYI will authorize Douyin to authorize its long video content with information network dissemination rights and sublicenses for short video creation. The two announcements are similar, but the subtle differences between the two companies can still be seen from the subtle wording. Douyin and iQIYI both pointed out in their statements that the two sides have made specific agreements on short video creation forms such as commentary and mixed cutting, and will jointly promote the standardized use of long video content intellectual property rights. But Douyin specifically pointed out that the scope of this authorization includes many high-quality plays including "Mist Theater". The Mist Theater is iQIYI's ace self-made short drama column for the past two years, and it became an instant hit with "The Hidden Corner". Douyin's acquisition of the second creation rights of the Misty Theater is equivalent to holding iQiyi's most b2b data valuable content assets in its hands. In addition, iQIYI only stated in the statement that the object of this authorization is the "Douyin Group"; and Douyin further clarified that users of the group's platforms such as Douyin, Xigua Video, and Toutiao can all review these works. Second creation. This means that short video creators have obtained a copyright protection umbrella from the platform by moving and cutting film and television content in the gray area. At the same time, there are rumors that Kuaishou will soon reach a strategic cooperation with Tencent Video. Tencent Video later said that the news was a rumor. As of now, among the three major video websites of Aiyouteng, only Youku has not yet reported the news of cooperation with short videos. However, considering the small size of Youku's users and copyright library, even if it chooses to continue to compete with Doukuai, it is difficult to constitute a substantial obstacle to the general trend of long-term cooperation. Before Douyin and iQIYI reached a cooperation, the second-tier players on the long video track had already taken the lead in "surrendering". In mid-March this year, Douyin announced that it had reached a copyright cooperation with Sohu. Douyin, Xigua Video and Toutiao obtained the second creation authorization of all Sohu’s self-made film and television works. Users can edit, arrange or adapt within 5 minutes.
Douyin makes money for "love" content media
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