Aug 02, 2022
In Wellness Forum
With pumpkin spice lattes back in season, it's hard not to have the holidays on your mind. Halloween is invading us and we are about to be in the middle of the holiday season. What could be more exciting! While it may seem early to plan for winter, it's not! The sooner the better. After all, Mariah Carey already has her Christmas tree. While not all of us love baking reindeer cookies and belting out our rendition of Mariah Carey's "All I Want For Christmas Is You," the holiday season is the perfect time to connect with your customers in a joyful way. Whether it's showing your loyal cell phone number list customers that you care, warming up current prospects, or even attracting new ones with powerful branding campaigns, there's a huge opportunity to use seasons to your marketing advantage. Create Seasonal Google Ads Campaigns Whether you're in retail, B2B, finance, or insurance, Google Ads (formerly known as AdWords) is a great place to get seasonal! How to do that? Create a campaign targeting vacation shoppers! For example, if you're selling women's clothing, you can target keywords like "gifts for mom" or "holiday sweaters." Then create specific ads and landing pages that offer incentives to shop with your store during the holiday season. Maybe you offer free shipping if they buy over $100 worth of clothing? Or let's say you have free gift wrapping? Maybe you offer $20 off if the gift is ordered by a certain date? Highlight these benefits and make sure your landing pages are in the holiday spirit. Not in B2C? Do not worry! There are still ways to get creative with your Google Ads campaigns during the holidays. As holiday shopping heats up, everyone is looking for ways to cut costs, so promote some special seasonal discounts on AdWords. Leverage ad extensions to take up more space in results, increase your chances of site visits, and highlight your company's specials for the season. Treat yourself to some shopping campaigns If you sell physical products and don't use Google Shopping, now is the time to treat yourself to your first Google Shopping campaign! These are the perfect treat for your busy online holiday shoppers, as they are extremely convenient and can lead to almost instant purchases. Sure, the challenge will stand out next to your competition visually, but as long as your images are appealing and your campaign is set up correctly, these babies can do wonders for converting shoppers during the holiday season. Check out our guide to getting started if you're new to Google Shopping.